Create with Intent
Category: Digital Marketing / April 28, 2019
Artists and illustrators struggle with a lack of vision. We simply want to do what we love, create. What we're left with, as a result, are a series of drawings, that are technically good, but unsellable.
Years of studying other artists attempt to break into an already saturated market, left me wondering; what were they doing that I wasn't?
Don't just draw for the sake of it and hope someone will see its value. Help them along. In order for them to envision its uses, you have to too. The creative field is full of talented artist and designers, how are you standing out?
Illustration and design are merging. Where one would describe themselves as fitting into one camp or another, the divisive lines have now blurred. It is no longer enough to simply be good at design or drawing, you have to learn to promote your work too.
Don't simply create a piece. Spend time imagining who it's for. Why they need it, and how it will be used.
If you can't imagine and share that vision with a potential client, there is no reason why they should envision it for you.
This simple shift in mindset helped my work improve tremendously, and it will, yours too. I hope!
Practically, how you want to do this is up to you.
- You can write a compelling description for the artwork or design you're hoping to sell, make it as enticing as possible going into specific details.
- Or you can make the most of free mock-ups, which are probably by far, the easiest way you can advertise your work to your intended clients.
Making these simple changes to the way you produce work, and showcase it in your portfolio or social media could just land you those sales you're after!